Nike dominates the global sneaker market with a 65.9% market share, while Adidas has a 14.7% market share. This statistic is a powerful indicator of Nike's dominance in the global sneaker market.
1. Nike has the most dynamic logo in the world. Although it was designed by then-student Carolyn Davidson for a few dollars, the Swoosh is one of the best logos of all time. It's simple, looks good on shoes and other things, and at the same time suggests activity, excitement and victory – perfect for a sports brand.
Scale. Nike is the biggest sportswear company in the world. Its worldwide annual revenue was $44.53 billion in 2021. On the other hand, adidas made $25 billion in the same year.
The Adidas brand is less expensive than the Nike brand. However, exceptions are also there because some Adidas shoes like 'Adidas Yeezy shoes' cost a lot more than specific Nike products; on the other hand, Nike has slightly higher price rates than Adidas.
Nike has retained the title of the world's most apparel brand for the 7th consecutive year, despite recording a 13% brand value drop to US$30.4 billion. The brand still maintains a considerable lead over second-ranked Gucci, with a brand value of US$15.6 billion, down 12% from 2020.
Adidas is the older of the two rivals and has a fascinating story associated with its beginning. The two Dassler brothers – Adolf and Rudolf – started manufacturing sports shoes in the year 1924.
Is Adidas high quality Adidas not only offers high quality footwear to its customers but also, that are comfortable and durable. It is known because they create products keeping their users in mind. They even have segregated their products according to the needs of the customers and sport the users follow, in mind.
The results showed exactly what I was expecting to in that Nike was the overwhelming victor. The athletes and non-athletes both preferred Nike with Adidas a distant second. The Pie chart for athletes showcased that over half of athletes preferred Nike which confirms my hypothesis that Nike is the sports leader.
Reasons People Love Adidas Shoes
Adidas equally focuses on innovation and customer satisfaction and takes time to develop new technologies for footwear. In recent years, the brand has come up with the Boost technology for shoes in the Y3 series, which changed the game in the footwear market.
Revenue Comparison: Nike Is Still Ahead
Nike is the larger business overall and the market leader in the global sports footwear industry with revenues from their footwear of over US$37.4 billion (S$49.7b) in 2020, compared to Adidas footwear revenue of €19.8 billion (S$32.64b).
Nike is also becoming the next big luxury fashion house through its partnerships.
the Air Force 1
The best selling shoes ever made by Nike are the Air Force 1, approximately 10 million pairs are sold around the world in a year.
As of 2022, the brand adidas was the fifth-largest apparel brand in the world, with a brand value of 14.6 billion U.S. dollars. As such, it comes to no surprise that the company is also one of the most valuable athletic apparel, accessories, and footwear companies in the world.
The company targets both male and female consumers, however, it continues to make significant investments in its women's line, focusing on leggings, sports bras and 'athleisure'. Nike also strongly targets the youth demographic, noted as the favorite footwear and apparel brand for teens in 2019 in the US.
THE BIGGER PICTURE: Ronaldo has been tied to Nike since 2003, while a lifetime deal with the U.S. sporting goods giant worth a reported $1 billion (£775m) was said to have been thrashed out in 2016.
adidas's brand is ranked #58 in the list of Global Top 100 Brands, as rated by customers of adidas. Their current market cap is $5.62B. PUMA's brand is ranked #63 in the list of Global Top 100 Brands, as rated by customers of PUMA. Their current market cap is $15.21B.
A 1995 marketing slogan nodded to how far the business had come: “We knew then. We know now.” Nike by this point had unseated both Adidas and Reebok as the top purveyor of athletic shoes, but Knight's “grow or die” mentality continued to drive the company forward.
45% of voters reaffirmed that wearing Nike and adidas in the same outfit is fine. One voter commented 'wear what you like, don't be silly', which is understandable, but still 55% of voters disagreed with him. You absolutely cannot, without a doubt, wear checks and stripes together.
Nike Most Popular Sportswear Brand in the U.S., Followed by Lululemon and Adidas, Per Rakuten Study. That's according to a study conducted by Rakuten.
Established in 1949, Adidas is a global brand and Nike's top competitor. Nike vs. Adidas rivalry cuts across different sectors from footwear, apparel, and sports equipment, and accessories.
Nike. Nike is an American multinational corporation that designs, develops, manufactures, and markets footwear, clothes, equipment, and accessories in the whole world.Reebok.Adidas.Puma.Bata.New Balance.Sketchers.Woodland.
Is Nike turning into a luxury brand Yes, with the recent collaborations of the sneaker brand with Louis Vuitton and controlling the supply and demand of its popular sneakers it seems like Nike is becoming the next luxury fashion house.
Messi has become synonymous with Adidas, having worn their boots since 2006, but he actually began his football career as a Nike-sponsored athlete.
Although he did wear Nike boots for a few years in his youth, even featuring in a “Remember My Name” Nike ad, the Argentinian has been an Adidas athlete since 2006. He has probably been the brand's longest serving number one “face” of all time due to his sustained excellence at the highest level of the sport.