Why is GA4 better than GA3
In the case of GA4, both the web and app data use the same schema. Whereas in the case of GA3, this is not the case. Because of this reason, GA4 provides much more robust and reliable cross-device and cross-platform tracking than GA3.
What is the difference between GA4 and GA3
You probably know that Universal Analytics (GA3 or UA) and Google Analytics 4 (GA4) use different data models. GA3's data model is based on sessions and page views. In contrast, GA4's is based on events and parameters. This means that the two analytics platforms collect, process, and report the same data differently.
What is the disadvantage of GA4
Limited Metrics and Reports
One of the drawbacks of GA4 is that it has a different way of handling data compared to UA. While UA focused on sessions and page views, GA4's measurement model is purely event-based.
Is it worth upgrading to GA4
GA4 makes it easier to follow a visitor's journey without having to implement Google Tag Manager. So, while the data model is changing, GA4 makes cross-device tracking easy and the data points are more precise.
Why is GA4 so complicated
GA4 has an entirely different data model as compared to UA. Instead of being based on sessions and pageviews like in Universal Analytics, the GA4 measurement model is based exclusively on events. Since the data is collected and processed differently, some once-familiar metrics are now gone.
Why switch to GA4 now
Improved data model
GA4 uses 'event-based tracking', which means that instead of relying on pageviews, it tracks user interactions—or events—as they happen. This gives GA4 much more flexibility and accuracy when tracking user behavior.
Why is GA4 better than Google Analytics
Mobile App and Website Tracking
While you could achieve this in Universal Analytics, you needed to create a separate Property. With GA4, everything can be tracked in one platform. As a result, site owners get a significantly more detailed and comprehensive picture of how customers navigate across your website.
Why is Google switching to GA4
Privacy has been a big concern for consumers over the last few years and users' awareness of their privacy online has been increasing. The result of this has been changes in the law like GDPR in Europe and ITP. As we move into a cookieless world, Google has created GA4 with privacy front-of-mind.
Is GA4 banned in Europe
In a significant development, Google Analytics 4 is deemed legal in Europe following the recent adoption of the EU-U.S. Data Privacy Framework by the European Commission. The news comes amid warnings from the Swedish Authority for Privacy Protection (IMY) concerning potential surveillance risks associated with GA4.
Why did Google switch to GA4
Privacy has been a big concern for consumers over the last few years and users' awareness of their privacy online has been increasing. The result of this has been changes in the law like GDPR in Europe and ITP. As we move into a cookieless world, Google has created GA4 with privacy front-of-mind.
Will GA4 replace Google Analytics
360 Universal Analytics properties with a current 360 order (Google Analytics 4 or Universal Analytics) will receive a one-time processing extension ending on July 1, 2024.
Why should I switch to GA4
Switching to GA4 can offer valuable insights and improved tracking capabilities for businesses looking to enhance their online analytics. The enhanced user journey tracking, cross-device and cross-platform tracking, and machine learning capabilities make GA4 a powerful tool for data-driven decision-making.
What happens if I don’t switch to GA4
Google will officially sunset Universal Analytics on July 1, 2023. This means if you use Google Analytics and haven't switched over to GA4 by that time, you will no longer receive any website data and could lose access to your historical data for good.
Why are there no views on GA4
As we mentioned, Google Analytics 4 doesn't use views. In Universal Analytics, you set up views, such as one to exclude internal traffic from your employees, and then apply filters to customize your view. In GA4, you have a single reporting view and data streams that feed into it.
