Is GA4 replacing Google Analytics
360 Universal Analytics properties with a current 360 order (Google Analytics 4 or Universal Analytics) will receive a one-time processing extension ending on July 1, 2024.
Why GA4 is better than GA
In the case of GA4, both the web and app data use the same schema. Whereas in the case of GA3, this is not the case. Because of this reason, GA4 provides much more robust and reliable cross-device and cross-platform tracking than GA3.
Why is Google moving to GA4
The creation of GA4 is Google's shift to a “privacy-first” approach to cross-channel data tracking. The goal is to focus on the user and their journey. With GA4, marketers will be able to track users across your website, software, and app.
What is the difference between GA and GA4
Universal Analytics measures screenviews in separate mobile-specific properties, whereas GA4 combines both web and app data in the same property. If you are tracking both web and app data in your GA4 property, be sure to take the additional app traffic into consideration when comparing pageview metrics between the two.
Is Google getting rid of Google Analytics
Google announced that Universal Analytics will officially retire and stop processing new hits on July 1, 2023. Marketing teams have until that point to find analytics alternatives for website analytics. Google analytics alternatives exist, but Google is making things simple for you to stay.
Why is Google getting rid of analytics
Respect for the privacy of users is another reason for Google to end UA. These solutions and controls are especially necessary in today's international data privacy landscape, where users are increasingly expecting more privacy protections and control over their data.
What is the disadvantage of GA4
Limited Metrics and Reports
One of the drawbacks of GA4 is that it has a different way of handling data compared to UA. While UA focused on sessions and page views, GA4's measurement model is purely event-based.
Why is GA4 so complicated
GA4 has an entirely different data model as compared to UA. Instead of being based on sessions and pageviews like in Universal Analytics, the GA4 measurement model is based exclusively on events. Since the data is collected and processed differently, some once-familiar metrics are now gone.
Is GA4 better than universal analytics
Mobile App and Website Tracking
While you could achieve this in Universal Analytics, you needed to create a separate Property. With GA4, everything can be tracked in one platform. As a result, site owners get a significantly more detailed and comprehensive picture of how customers navigate across your website.
Why are people moving away from Google Analytics
Questionable GDPR compliance
This is mainly down to GDPR compliance, as Google Analytics cannot guarantee where the users' IP addresses end up. In February 2022, Openli had this to say: “The Austrian Data Protection Authority recently ruled that an Austrian website's use of GA was unlawful under the GDPR.
Will Google Analytics be deprecated
Google has just announced that in response to market feedback, the deprecation of Universal Analytics 360 (UA 360) properties will be extended from October 1, 2023, to July 1, 2024. The deprecation date for Universal Analytics “Standard” is not changing, and will remain July 1, 2023.
Is Google Analytics being deprecated
The deprecation date for Universal Analytics “Standard” is not changing, and will remain July 1, 2023. This means that users of the free Google Analytics product will still need to migrate to Google Analytics 4 (GA4) by July 1, 2023.
Why are countries banning Google Analytics
Google Analytics is illegal because the CLOUD Act allows US authorities to demand personal data from Google, Facebook, Amazon and other US providers, even when they're operating (or hosting that data) in another jurisdiction such as the EU.
Is GA4 banned in Europe
In a significant development, Google Analytics 4 is deemed legal in Europe following the recent adoption of the EU-U.S. Data Privacy Framework by the European Commission. The news comes amid warnings from the Swedish Authority for Privacy Protection (IMY) concerning potential surveillance risks associated with GA4.
What are disadvantages of GA4
What are the limitations of Google Analytics 4Sampled data.Whole-view of users.Removal of attribution models.Data collection limits.GA4 isn't fully GDPR compliant.No dedicated support.
Why is Google switching from Universal Analytics to GA4
Privacy has been a big concern for consumers over the last few years and users' awareness of their privacy online has been increasing. The result of this has been changes in the law like GDPR in Europe and ITP. As we move into a cookieless world, Google has created GA4 with privacy front-of-mind.
Is Google Analytics sunsetting
The Universal Analytics sunset is coming soon — starting July 1. Universal Analytics 360 properties will continue to process new data until July 1, 2024.
Is Google Analytics stopping
The official announcement: Google announced that “On July 1, 2023, standard Universal Analytics properties will no longer process data. You'll be able to see your Universal Analytics reports for a period of time after July 1, 2023. However, new data will only flow into your GA 4 properties.”
Is Google Analytics 4 banned in Europe
Austrian DPA was the first to decide that Google Analytics is illegal in January 2022. Similar decisions have since dropped in other EU member states including France, Italy, Denmark, Finland, Norway and Sweden.
Which countries is GA banned in
Where is Google Analytics illegal So far, three DPAs have ruled against GA: the Austrian DSB, the French CNIL, and the Italian GPDP. This means that Google Analytics is practically banned in Austria, France, and Italy.
Why is GA4 not GDPR compliant
To comply with most privacy laws, including the GDPR, Google doesn't allow users to collect personally identifiable information (PII) in GA4. It is considered a violation of Google's Terms of Service to collect PII using GA4, and Google has the right to delete all the data of a user if PII is found.
Is Google shutting down Universal Analytics
Google has been warning website admins for quite some time that starting today, July 1, 2023, Universal Analytics (UA) would stop tracking new data. The shutdown was first announced in March 2022. And, in line with that promise, that's exactly what's happening.
Why is Google getting rid of Universal Analytics
Google is moving on from Universal Analytics due to its inability to deliver cross-platform insights. Whereas GA4, on the other hand, can measure data across websites and apps.
Is Google getting rid of analytics
The official announcement: Google announced that “On July 1, 2023, standard Universal Analytics properties will no longer process data. You'll be able to see your Universal Analytics reports for a period of time after July 1, 2023. However, new data will only flow into your GA 4 properties.”
Why is Google getting rid of Analytics
Respect for the privacy of users is another reason for Google to end UA. These solutions and controls are especially necessary in today's international data privacy landscape, where users are increasingly expecting more privacy protections and control over their data.
