Google offers two versions of Google Analytics. The standard version of Google Analytics (GA) is free, and the premium version Google Analytics 360 (GA360) is the paid version of Google Analytics with a tier-based pricing.
Cost: Google Analytics is a free tool with paid upgrades available for advanced features, making it a cost-effective option for smaller … smaller businesses. Adobe Analytics is a paid tool, with a higher cost of entry and ongoing costs, making it more suited for larger organizations with …
Better custom data collection: The paid version of Google Analytics gives you more options with customizing your data collection. With Google Analytics 360, you get 200 custom dimensions and metrics instead of 20 with the free version. It allows you to customize your data collection to get more specific data.
Similar to Universal Analytics, Google Analytics 4 is a free property type. There are no costs associated with using one (or more) GA4 properties on your account.
Choose your timezone. So the reports are synced with your local time and click create agree to the terms for your country or region. And that's how simple it is to create a Google Analytics. Account.
Google Analytics might be free, but it's an enterprise analytics solution. For bloggers and small business owners, it is needlessly complicated. Furthermore, it slows down your website and violates the GDPR because your data is stored on their servers, where they use it in ways that violate privacy laws.
Hit Limits in GA4
In Universal Analytics (free) there is a hit limit of 10 million hits per account on a monthly basis. Google Analytics 4 is also free (there will be a paid version as well) and has no hit/events limits.
Should I Use Google Analytics 4 In short, yes, you must set up a Google Analytics 4 property.
It's overkill for the majority of site owners. For most site owners, the amount of data Google Analytics collects is overkill. It's a powerful but complex tool that takes time to understand and requires training. Most people find real and regular use for only a fraction of the metrics it measures.
Without any analytics tool, you won't know how many people are visiting your site, and you'll have an extremely hard time figuring out what content or products are successful. Whether you're publishing articles or products, it will be challenging to gauge your success without any data on your performance.
The only requirement is that you need to create your own free GA account. Luckily, you don't need to own a website. There is only one option that the website doesn't even have to exist, but this will be an empty GA property.
GA4 allows for custom dimensions and custom metrics, but there is a limit of 25 user-scoped custom dimensions, 50 event-scoped custom dimensions, and 50 custom metrics for each property.
In the case of GA4, both the web and app data use the same schema. Whereas in the case of GA3, this is not the case. Because of this reason, GA4 provides much more robust and reliable cross-device and cross-platform tracking than GA3.
Google Analytics is illegal because the CLOUD Act allows US authorities to demand personal data from Google, Facebook, Amazon and other US providers, even when they're operating (or hosting that data) in another jurisdiction such as the EU.
Use Analytics with your siteStep 1: Get an Analytics Property ID. If you don't already have one, sign up for an Analytics account. Find your Analytics Property ID.Step 2: Add the Analytics Property ID to your site. On your computer, open a new Google Sites.Step 3: See your data. Open Analytics.
#2 Use the Google Analytics demo accounts. The 4 official Google Analytics demo accounts are your best option to practice GA without having your own website or app. Let me first briefly explain the pros and cons for you.
You can install and see Google Analytics on any website, and be able to see how many visitors they get. You can also see what pages they went to and how long they spent on your website. You can't see Google Analytics data for another website unless the person who owns the website gives you access, or shows it to you.
Google Analytics Academy provides free online courses for beginners as well as more advanced practitioners. Topics covered include setting up an account, analyzing basic reports, tracking campaigns, collecting and processing data, and more.
What are the limitations of Google Analytics 4Sampled data.Whole-view of users.Removal of attribution models.Data collection limits.GA4 isn't fully GDPR compliant.No dedicated support.
GA4 leverages the same measurement model as Google Analytics Firebase (used for mobile apps) where all interactions are captured as events (more on that under point 2 below). This new unified data schema between a website and a mobile app means that it will be much easier to combine data across them.
Google Analytics is Illegal in some EU countries.
Not every country has ruled that Google Analytics is illegal but some have. These countries include Austria, France, Denmark, and Italy.
Censorship is why. Google effectively shut down its Chinese operations after it discovered a cyberattack from within the country that targeted it and dozens of other companies. And while investigating the attack, Google found that the Gmail accounts of a number of Chinese human-rights activists had been hacked.