Why GA4 is better than GA
In the case of GA4, both the web and app data use the same schema. Whereas in the case of GA3, this is not the case. Because of this reason, GA4 provides much more robust and reliable cross-device and cross-platform tracking than GA3.
Is GA4 better than GA3
GA3 primarily focused on pageviews and sessions, while GA4 aims to provide a more complete picture of user behavior by collecting data from multiple sources, such as online and offline events, interactions with emails, and data from Google's advertising and measurement products.
What is the major difference between GA3 and GA4
You probably know that Universal Analytics (GA3 or UA) and Google Analytics 4 (GA4) use different data models. GA3's data model is based on sessions and page views. In contrast, GA4's is based on events and parameters. This means that the two analytics platforms collect, process, and report the same data differently.
Why is GA4 better than universal Analytics
Universal Analytics measures screenviews in separate mobile-specific properties, whereas GA4 combines both web and app data in the same property. If you are tracking both web and app data in your GA4 property, be sure to take the additional app traffic into consideration when comparing pageview metrics between the two.
What are the benefits of GA4
Below are the most prominent benefits provided by GA4 as identified by those who have already upgraded.Combined web and app tracking.Google BigQuery integration.Advanced user engagement metrics as standard.Complete customer experience tracking.Improved audience segmentation and Google Ads integration.
Why is Google shifting to GA4
Privacy has been a big concern for consumers over the last few years and users' awareness of their privacy online has been increasing. The result of this has been changes in the law like GDPR in Europe and ITP. As we move into a cookieless world, Google has created GA4 with privacy front-of-mind.
Why is Google switching to GA4
Privacy has been a big concern for consumers over the last few years and users' awareness of their privacy online has been increasing. The result of this has been changes in the law like GDPR in Europe and ITP. As we move into a cookieless world, Google has created GA4 with privacy front-of-mind.
What’s the difference between Google Analytics and Google Analytics 4
Analytics creates a single user journey from all the data that is associated with the same user ID. Unlike Universal Analytics, a Google Analytics 4 property incorporates User ID natively across all reporting, analysis and insights and does not require a separate User-ID reporting view.
Why is Google Analytics changing to GA4
Privacy has been a big concern for consumers over the last few years and users' awareness of their privacy online has been increasing. The result of this has been changes in the law like GDPR in Europe and ITP. As we move into a cookieless world, Google has created GA4 with privacy front-of-mind.
What is better about GA4
GA4 offers several new features that include mobile app tracking, event-based tracking, better integration with Google products, a customizable interface, cookie-less tracking, and machine learning capabilities.
What are the limitations of GA4
Configuration limits
| Configured item | Limit per property (For 360 limits, go here) |
|---|---|
| Data retention | Up to 14 months |
| Explorations | 200 created per user 500 shared |
| Explore sampling limits | 10M events per query |
| Ads links | 400 |
Why is GA4 so complicated
GA4 has an entirely different data model as compared to UA. Instead of being based on sessions and pageviews like in Universal Analytics, the GA4 measurement model is based exclusively on events. Since the data is collected and processed differently, some once-familiar metrics are now gone.
What is the disadvantage of GA4
Limited Metrics and Reports
One of the drawbacks of GA4 is that it has a different way of handling data compared to UA. While UA focused on sessions and page views, GA4's measurement model is purely event-based.
Why is Google changing to Google Analytics 4
As we move into a cookieless world, Google has created GA4 with privacy front-of-mind. GA4 operates across platforms (web and app) and does not rely exclusively on cookies. It uses event-based data modelling for its measurement.
Why should I upgrade to Google Analytics 4
Starting July 1, 2023, standard Universal Analytics1 properties will no longer process new data. We know your Analytics data is important, so we want to make sure you're fully set up on Google Analytics 4 before the sunset date to eliminate potential gaps in coverage.
Is it worth upgrading to GA4
GA4 makes it easier to follow a visitor's journey without having to implement Google Tag Manager. So, while the data model is changing, GA4 makes cross-device tracking easy and the data points are more precise.
Is GA4 banned in Europe
In a significant development, Google Analytics 4 is deemed legal in Europe following the recent adoption of the EU-U.S. Data Privacy Framework by the European Commission. The news comes amid warnings from the Swedish Authority for Privacy Protection (IMY) concerning potential surveillance risks associated with GA4.
Why is it important to switch to GA4
The old version of Google Analytics uses cookies to track user behaviour, which can lead to inaccurate data when users clear their cookies or switch devices. GA4 uses an event-based tracking system that provides more accurate data tracking across multiple devices and platforms.
What happens if you don’t switch to GA4
By not upgrading to GA4, you'll miss out on the platform's real-time reporting feature, which allows you to see up-to-the-minute data on user behavior and site performance. This could make it harder for you to react quickly to changes and optimize your site accordingly.
Why did Google switch to GA4
Privacy has been a big concern for consumers over the last few years and users' awareness of their privacy online has been increasing. The result of this has been changes in the law like GDPR in Europe and ITP. As we move into a cookieless world, Google has created GA4 with privacy front-of-mind.
