Why is Google switching from Universal Analytics to GA4
Privacy has been a big concern for consumers over the last few years and users' awareness of their privacy online has been increasing. The result of this has been changes in the law like GDPR in Europe and ITP. As we move into a cookieless world, Google has created GA4 with privacy front-of-mind.
Why is GA4 better than UA
Page changes based on browser history events: GA4's enhanced measurement by default measures page changes based on browser history events ; UA does not. This will cause higher pageviews in GA4 than UA and can lead to discrepancies.
Should I use GA4 or UA
You should migrate to GA4 as soon as possible. That's because you can run parallel tracking on both GA4 and UA until July 2023 and ensure your new analytics platform is working as expected while both are still active.
Why is Google introducing GA4
Introduction to GA4
GA4 was developed to better focus on customer privacy due to the recent implementation of privacy laws such as General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA).
Why is Google getting rid of Universal Analytics
Google is moving on from Universal Analytics due to its inability to deliver cross-platform insights. Whereas GA4, on the other hand, can measure data across websites and apps.
Is Google shutting down Universal Analytics
Google has been warning website admins for quite some time that starting today, July 1, 2023, Universal Analytics (UA) would stop tracking new data. The shutdown was first announced in March 2022. And, in line with that promise, that's exactly what's happening.
What are disadvantages of GA4
What are the limitations of Google Analytics 4Sampled data.Whole-view of users.Removal of attribution models.Data collection limits.GA4 isn't fully GDPR compliant.No dedicated support.
Is GA4 replacing universal analytics
360 Universal Analytics properties with a current 360 order (Google Analytics 4 or Universal Analytics) will receive a one-time processing extension ending on July 1, 2024.
What happens if you don’t switch to GA4
By not upgrading to GA4, you'll miss out on the platform's real-time reporting feature, which allows you to see up-to-the-minute data on user behavior and site performance. This could make it harder for you to react quickly to changes and optimize your site accordingly.
Is GA4 replacing universal Analytics
360 Universal Analytics properties with a current 360 order (Google Analytics 4 or Universal Analytics) will receive a one-time processing extension ending on July 1, 2024.
Is GA4 replacing Google Analytics
360 Universal Analytics properties with a current 360 order (Google Analytics 4 or Universal Analytics) will receive a one-time processing extension ending on July 1, 2024.
Will UA data be deleted
Universal analytics will reach end of life on July 1, 2023, till then you can use GA4 and Universal Analytics together, so that you can make use of the exisiting reports and events created there. You need to update your GA4 instance with all the specific configurations before the UA stop taking data.
Will GA4 replace Universal analytics
360 Universal Analytics properties with a current 360 order (Google Analytics 4 or Universal Analytics) will receive a one-time processing extension ending on July 1, 2024.
Is Google Analytics 4 going away
360 Universal Analytics properties without a current 360 order (Google Analytics 4 or Universal Analytics) are subject to downgrade to standard Universal Analytics properties, will not receive the extension, and will stop processing data starting on July 1, 2023.
Is GA4 banned in Europe
In a significant development, Google Analytics 4 is deemed legal in Europe following the recent adoption of the EU-U.S. Data Privacy Framework by the European Commission. The news comes amid warnings from the Swedish Authority for Privacy Protection (IMY) concerning potential surveillance risks associated with GA4.
Will UA automatically convert to GA4
If you do nothing, a new GA4 property will automatically be created for you, and your Universal Analytics configurations will be copied to the new GA4 property. Not all UA configurations have an obvious GA4 counterpart, and the automated process might not make the same choices as you would.
Can I switch back from GA4
Downgrade from Google Analytics 4: Final words
If you created a GA4 property some time ago and now you want to migrate to Universal Analytics, you will have to create a new property from scratch. GA4 and UA are completely different tools with different data schema, features, etc.
Why is Google getting rid of Analytics
Respect for the privacy of users is another reason for Google to end UA. These solutions and controls are especially necessary in today's international data privacy landscape, where users are increasingly expecting more privacy protections and control over their data.
Why is Google getting rid of Universal analytics
Google is moving on from Universal Analytics due to its inability to deliver cross-platform insights. Whereas GA4, on the other hand, can measure data across websites and apps.
What is the disadvantage of GA4
Limited Metrics and Reports
One of the drawbacks of GA4 is that it has a different way of handling data compared to UA. While UA focused on sessions and page views, GA4's measurement model is purely event-based.
Can you have GA4 and UA together
The Google Analytics 4 Property Setup Assistant tool creates a new GA4 property that collects data alongside your existing UA property. Your UA property remains unchanged. You can access both properties using the property selector or Admin page.
What happens if I don’t switch to GA4
Google will officially sunset Universal Analytics on July 1, 2023. This means if you use Google Analytics and haven't switched over to GA4 by that time, you will no longer receive any website data and could lose access to your historical data for good.
Will I lose my universal analytics data
When will my Universal Analytics property go away All users, including those accessing 360 properties, will lose access to the Universal Analytics user interface and API starting on July 1, 2024. How can I export data from my Universal Analytics property
How long will UA data be available
July 1, 2024
You'll be able to access your previously processed data in your Universal Analytics property until July 1, 2024.
Can I migrate from UA to GA4
Migrate your goals
Click Import from Universal Analytics. Select which goals you'd like to recreate as conversion events in your new Google Analytics 4 property. (You'll see a checkmark next to all of your goals, by default. Unselect any goals that you don't want to recreate in your GA4 property.)
